Briiv - Air Filter

Briiv - Air Filter 

Briiv In. Breathe out.

Meet Briiv, the world's most sustainable air purifier. Made from earth-friendly materials and filters that are grown and not made, Briiv is brilliant if you're wanting fresher, cleaner air to improve your health in a way that doesn't cost the Earth.

Three Layers of Natural Filters: Briiv’s unique technology is perfect for removing allergens such as pet dander, dust, VOC's and all manner of pesky particles which can fill your home or office with unhealthy air. Three naturally made materials combine to capture microscopic particulate matter which helps you and your family breathe easier, think clearer, sleep better and rid your personal environment of pollution which plagues our lives.

Reindeer Moss – The green moss in the top of the Briiv is a naturally grown, ethically harvested reindeer moss which is incredible at trapping particles in its structure. This layer will comfortably remove PM10 sized particles like pollen and other allergens such as pet dander.

Coconut – Taken from waste coconut product and re-purposed into a fantastic filtration fibre, this dense mesh targets particles down to PM5 in size.

Nano Matrix Filter – A newly engineered bespoke filter which combines both the elements of nanofibres and carbon. Activated charcoal from waste walnut husks which pulls VOCs and odours from the air, so Briiv not only filters the air, it smells better too. Developed originally for the medical industry, cutting edge nano-fibres remove fine harmful particles from the air.

Fresh Air At Your Fingertips: Briiv offers an impressive amount of power - 1 Briiv = 3,043 Houseplants. Perfect for your smart connected home, Briiv also offers a handy mobile app where you can control all your units from, from anywhere in the world! You can set up schedules, change speeds for optimal use in every room and you even have access to see your filters health. This lets you know exactly when it’s time to replace your filters, so you don’t replace them too early or too late!

Award-Winning Design: Who says sustainable design has to be ugly? Briiv is a multi-award winning product, praised not only for its beautiful design, but in recognition of its green credentials and mission in helping our world. This champion device helps bring nature indoors whilst giving you a beautiful centrepiece for any room.

• Red Dot Award Product Design - 2021
• The A’ Design Awards - Gold Award 2021
• WIRED Magazine ‘Gear of the Year’ - 2021
• Solar Impulse Efficient Solution Certified - 2022
• B Corp Certified - 2022
  

The Most Sustainable Air Filter: Briiv is one of the most sustainably built products on the planet. The body of the unit is made completely from eco-friendly bioplastics derived from rice husks and waste potato product, with a toughened recyclable glass display dome to house the moss. Briiv's natural filters can also be easily composted when they've served their purpose. If you value a more sustainable, greener way of living, you’ll love what Briiv can do for you and the Earth.

Custom Comfort: Briiv features multiple speeds for personalised clean-air comfort and also a cleanse mode, which will automatically turn itself off after removing particulate matter in a 20' x 20' room in just 60 minutes.

Specification

What's Included?

Each Briiv Air Filter package includes:

• Briiv Air Purifier
• Moss Filter
• Coconut Fibre Filter
• 4 Nano Matrix Filters
• Integrated USB A cable
• Localised power plug for your region
• User Guide
• Free Unlimited App Use

Technical Details

Product Policies

Delivery: Free next day delivery for UK orders. We use FedEx as our primary courier for domestic and international shipments. Tracking information from the courier will be sent to the provided email address once available. 

All items shipped are in transit on working days only (Monday - Friday) with some possible exceptions which vary by courier.

Refunds for lost, delayed or damaged post may only be claimed once the period for loss/delay has passed (20 working days for domestic orders, 25 working days for international orders) or when evidence of damage is presented to Briiv.

Briiv are not liable for any delays when an order is within the possession of a courier.

Items that are declared as delivered by the postal service or courier used in a customer's order will be considered delivered and Briiv hold no responsibility over the actions of third-party services, such as FedEx, in the carrying out of their duties. Refunds will not be given for items declared as delivered though they have not reached their intended recipient.

Orders will be shipped to the address provided by the customer. Briiv are not liable for inaccuracies in customer addresses, or for failed delivery due to incorrect address information.

Returns: We offer a 30 day money back guarantee if you change your mind (minus shipping and handling), provided Briiv is in the same condition as when it was taken out of the box and in its original packaging. This means that filters should be unopened, clean, and undamaged in order to receive a refund upon receipt back to us. Each item will be inspected and a refund only given if we are satisfied the item has not been used.

If the item has been used you may only receive a partial refund.

All returns require a proof of purchase.

Where the buyer has changed their mind about their purchase and wishes to return the item for reasons outside of faults or retailer error, the buyer pays return postage.

Warranty: 2 year guarantee from the date of purchase against defects and faults with the product when purchased from an official retailer (like Hack Human). The warranty does not cover any of the following actions:

• Periodic check ups, maintenance and repair or replacement of parts due to normal wear and tear.
• Cost relating to transport, removal or installation of the product.
• Misuse, including failure to use the product for its normal purposes or incorrect installation.
• Damage caused by Lightning, Water, Fire, Acts of God, War, Public Disturbances, incorrect mains voltage, improper or insufficient ventilation or any other cause beyond the reasonable control of Briiv Air Ltd.
• Any interference with the product outside of normal use, such as removing screws or tampering with the inner workings of the product, will render the warranty void.
• The manufacturer warranty is only valid when accompanied by the original invoice, sales receipt or confirmation from the Briiv team of the warranty period and must be supplied by the original buyer.

Maintenance: 

Change the Moss and coconut every 12 months.
Change the Nano Matrix Every 3 Months.

Sustainability: 

Long Lasting Design: Made from a new generation of bio-plastics that are durable and don’t compromise on performance.

Biodegradability: Our packaging is formed from recycled material, our filtration elements are naturally occurring sustainably sourced (moss and coconut) and the housing is biodegradable.

Less Plastic: Each Briiv filter 91.7% less plastic than a conventional air filter.

CO2 Saved: Briiv produces 80.57% less CO2 over the life of the device than any other purifier.

Reforestation: We also plant one tree for every product sold.

Science

Did you know 7 million people die prematurely from air pollution every year (WHO, 2023)? Briiv are passionate about changing this by improving healthspan and longevity whilst doing as little harm to the planet as possible.

Clean air is what it's all about. Pollutants can come in many forms and may come from sources you wouldn’t expect. While people are generally aware of air pollution from fuel combustion, transport, and industry, they may be less aware of pollutants from cooking or cleaning products in the home, or pets running around (WHO, 2023). 

Reducing all of these particulates and toxins in the air we breathe can help to improve our health in several different ways:

Cognitive Function: Recent evidence shows that air pollutants are having noticeable detrimental effects on brain function. For instance, a study by Zhang, Chen & Zhang (2018) that long-term exposure (> 3 years) to air pollution impedes cognitive performance in verbal and maths tests possibly due to effects on the brains white matter. A 1 standard deviation (SD) increase in the Air Pollution Index (API) over three years before testing correlated with a 1.132-point decrease in verbal test scores, which equates to 0.108 SD.

Improved Respiration: Fine smoke particles, pollen, pet dander and dust can cause respiratory inflammation and exacerbate pre-existing health conditions such as asthma or COPD (Peacock et al., 2011; De Sario et al., 2013). By filtering out harmful particles, air purifiers can help reduce respiratory difficulties, enhance lung function and promote overall respiratory health (De Sario et al., 2013; Peacock et al., 2011).

Better Sleep Quality: Clean air can lead to better sleep. Poor air quality, often linked to increased levels of particulate matter, has been associated with decreased sleep efficiency and a higher incidence of sleep-disordered breathing, such as sleep apnea (Yu et al., 2019). Studies have shown that removing indoor pollutants can improve both sleep duration and quality by reducing the irritants that disrupt breathing during the night (Cao et al., 2020). This is especially beneficial for individuals with conditions like allergies or asthma that can affect sleep.

Removal of VOC's: Volatile Organic Compounds, which are emitted from various household products such as paints, cleaning supplies, and furniture, can have detrimental effects on human health (EPA, 2019, Montero-Montoya et al., 2018). Repeated, prolonged exposure can result in negative health effects, ranging from respiratory issues to organ damage (Das, Gaur & Verma, 2004; Liu et al., 2022). Air purifiers with activated carbon filters effectively remove VOCs by adsorbing these gases onto the filter surface, thus reducing their concentration indoors (Das, Gaur & Verma 2004).

Protection Against Mould Bacteria and Viruses: Air purifiers can also play a crucial role in reducing the presence of microorganisms such as mold spores, bacteria, and viruses. Studies carried out since COVID-19 have found that viruses can use dust particles to hitch a ride, allowing them to travel further and spread around a room. Air purifiers remove dust and stop this from happening (Vijayan et al., 2015)

It is important to note that while air purifiers can remove airborne mould spores they cannot treat the source of the mould, and a dehumidifier would be more suitable at making an environment where mould will not want to grow.  

Allergen Relief: Seasonal allergies can be a burden for many, and they aren’t limited to summer pollen! In autumn and winter mould, pet dander and dust mites can be big allergy triggers, especially because you might spend more time indoors at this time of year (Gherasim & Blay, 2020). An air purifier is able to pull the polluted air through layers of filters to remove these allergens, leaving clean, fresh air that won’t trigger your allergy symptoms (Gherasim & Blay, 2020).

It is important to remember that air purifiers don’t treat the allergic reactions, they can reduce and remove the allergens causing the problems.

In conclusion, given the substantial health risks associated with poor air quality, investing in an air purifier is a proactive step towards creating a cleaner, safer, and healthier indoor environment.

De Sario, M., Katsouyanni, K. and Michelozzi, P. (2013). Climate change, extreme
weather events, air pollution and respiratory health in Europe. European Respiratory
Journal, 42(3), pp.826–843. doi:https://doi.org/10.1183/09031936.00074712.
Cao, B., Chen, Y. and McIntyre, R.S. (2020). Comprehensive review of the current
literature on impact of ambient air pollution and sleep quality. Sleep Medicine.
doi:https://doi.org/10.1016/j.sleep.2020.04.009.
Das, D., Gaur, V. and Verma, N. (2004). Removal of volatile organic compound by
activated carbon fiber. Carbon, 42(14), pp.2949–2962.
doi:https://doi.org/10.1016/j.carbon.2004.07.008.
EPA (2019). What are volatile organic compounds (VOCs)? [online] US EPA.
Available at: https://www.epa.gov/indoor-air-quality-iaq/what-are-volatile-organic-
compounds-vocs.
Gherasim, A. and de Blay, F. (2020). Does Air Filtration Work for Cat Allergen Exposure?
Current Allergy and Asthma Reports, 20(6). doi:https://doi.org/10.1007/s11882-020-00912-w.
Montero-Montoya, R., López-Vargas, R. and Arellano-Aguilar, O. (2018). Volatile Organic
Compounds in Air: Sources, Distribution, Exposure and Associated Illnesses in Children.
Annals of Global Health, [online] 84(2), pp.225–238.
doi:https://doi.org/10.29024/aogh.910.
Peacock, J.L., Anderson, H.R., Bremner, S.A., Marston, L., Seemungal, T.A., Strachan,
D.P. and Wedzicha, J.A. (2011). Outdoor air pollution and respiratory health in patients
with COPD. Thorax, [online] 66(7), pp.591–596.
doi:https://doi.org/10.1136/thx.2010.155358.
Liu, N., Bu, Z., Liu, W., Kan, H., Zhao, Z., Deng, F., Huang, C., Zhao, B., Zeng, X., Sun,
Y., Qian, H., Mo, J., Sun, C., Guo, J., Zheng, X., Weschler, L.B. and Zhang, Y. (2022).
Health effects of exposure to indoor volatile organic compounds from 1980 to 2017: A
systematic review and meta‐analysis. Indoor Air, 32(5).
doi:https://doi.org/10.1111/ina.13038.
Yu, Chen, Paige Gordon, Yu and Wang (2019). The Association between Air Pollution and
Sleep Duration: A Cohort Study of Freshmen at a University in Beijing, China.
International Journal of Environmental Research and Public Health, 16(18), p.3362.
doi:https://doi.org/10.3390/ijerph16183362.
Vijayan, V., Paramesh, H., Salvi, S. and Dalal, A.K. (2015). Enhancing indoor air quality - The air filter advantage. Lung India, [online] 32(5), p.473.
doi:https://doi.org/10.4103/0970-2113.164174.
World Health Organization (2023). Air Pollution. [online] World Health Organization.
Available at: https://www.who.int/health-topics/air-pollution#tab=tab_1.
Zhang, X., Chen, X. and Zhang, X. (2018). The impact of exposure to air pollution on
cognitive performance. Proceedings of the National Academy of Sciences, [online]
115(37), pp.9193–9197. doi:https://doi.org/10.1073/pnas.1809474115.

Disclaimer: Please note that the above does not constitute medical advice in any way, or claim cure or treatment of any medical condition. Always consult a medical doctor regarding any personal health issues. The above information is a general science review on the issue and does not make any direct claims about the product listed here. 

Product FAQ

How many units do I need?

Single Unit: A single Briiv unit is perfect for cleansing your personal space. It's also super lightweight and uses a simple 5v USB connection for convenient portability, so you can easily move Briiv around to where you need it most.

Double Pack: The Briiv Double Pack is ideal for adding a breath of fresh air to a second room which can benefit from clean, healthy air - Like a bedroom, living room, office, nursery or kitchen!

Triple Pack: The Briiv Triple Pack is ideal for expanding the range of clean air to the furthest reaches of your home. A breath of fresh air to two additional rooms which can benefit from clean, healthy air.

Full House Pack: The Briiv Full House Pack is perfect if you cherish good health and a clean atmosphere in your entire home. With our Briiv Full House Pack, four rooms can benefit from clean, healthy air.

If you have any doubts, contact us and we can calculate the exact number of Briiv's for your house.

What's the difference between Briiv, Briiv 2 and Briiv 2 Pro? 

How much power does a Briiv use?

Powered by 5v USB, means you spend only £3.64 per year running Briiv. Better for the planet and better for you.

Does Briiv have to be on every day?

We'd recommend running the Briiv once per day to keep the air clear. Every time you leave the house, open a window, cook, or use cleaning products you can introduce new pollutants into the home which will need filtering out.

How long do the filters last?

The coconut, moss, and activated carbon filters are built to last up to twelve months, with the nano matrix filter needing to be replaced every three months. This is on the assumption that Briiv runs at speed 2 for 24 hours a day. 

See below for how long the filters will last on the different levels when running continuously:

How loud is Briiv?

Briiv's are very quiet but the noise level of Briiv changes depending on the speed level. The higher the speed level, the louder Briiv is. Shown below are the noise at different speeds is measured from 1m away from the unit.

Can I use Briiv without WIFI?

Briiv and Briiv 2 works both with or without a WiFi connection. 

Units feature touch control buttons, so you don’t have to have them connected to the internet in order for them to work. You can still control the speed, and set the air quality monitor on a Briiv 2 Pro, using the touch interface.

If you don’t connect to WiFi you won’t be able to control Briiv via the app, and for a Briiv 2 Pro you'll be unable to amend the automatic activation air quality intervals, or use Zone Mode.

Does Briiv need batteries?

Briiv does not contain or require any batteries to work. Briiv utilises a 5V USB connection to power the unit. This means it can run from mains power, laptops or even a power bank. 

How does Briiv compare to a HEPA filter?

Briiv works in a similar way to standard HEPA filters in that it filters the air to remove pollutants such as dust, pollen, and pet dander. It also has activated carbon in the nano matrix filter which works to remove VOCs and odours.

The main difference is that HEPA filters are slightly more efficient, and can do the job of Briiv in a shorter amount of time. Of course, Briiv makes up for this by using almost entirely natural materials and has a low running cost, especially when compared to standard air purifiers on the market. 

Briiv filters also don't use nearly the same amount of plastic as a standard HEPA filter. Normally these filters would be housed in a plastic frame, but in the case of Briiv we use a cardboard housing which can be recycled at the end of its life.